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ar.dent ['ardnt] adj.

01. having, expressive of, or characterized by intense feeling; passionate; fervent: an ardent vow

02. intensely devoted, eager, or enthusiastic


expresses how we feel about our business

Passionate and intensely devoted to our clients. We truly believe it is a privilege to earn our clients' business...each and every day.

Ardent Financial Group is the largest, independent provider of Group Benefit & Group Retirement Consulting in Central Canada. Our team is uniquely qualified to offer senior group insurance, international consulting, management, and underwriting. 


When it comes to Group Benefits & Group Retirement solutions, a "one size fits all" approach won't do. 


The Ardent Group is a dynamic, client-focused team that offers a full range of independent services to organizations diverse in size and complexity. We are committed to being independent, accountable, innovative and technically excellent. 





The Ardent Way is a group of core organizational values which guide us in our work.


- Provide entirely independent advice and counsel


- Build enduring relationships with clients


- Embrace accountability to our clients and their employees


- Conduct business with passion and a sense of urgency


is to earn the privilege of your business

Customized group benefit solutions

Innovative risk management strategies

Proprietary product development initiatives

Employee benefit education

Disability care management 

Tax assisted strategies

Group Pensions


Individual Pension Plans

Socially Responsible Investing

Employee Retirement Education

Individual Retirement Planning

Estate Planning


has worked in senior group insurance management and underwriting roles with Canada's largest insurers.


MDRT is The Premier Association of Financial Professionals. Founded in 1927, MDRT is an international, independent association of more than 39,000, or less than 1 percent, of the world's best life insurance and financial services professionals.


With membership from 87 nations and territories, MDRT members demonstrate exceptional professional knowledge, strict ethical conduct, and outstanding client service. MDRT membership is recognized internationally as he standard of sales excellence in the life insurance and financial services business.


Top of the Table achievement is the highest level of MDRT status. Bryan Grom has been a MDRT member since 2002 and has held the Top of the Table achievement since 2008



are highly successful, well-managed and referred by other clients

"I chose to work with Bryan Grom and the Ardent Team for a number of reasons. First, they have proven to me that they provide unbiased, independent consulting that is truly in the best interests of their clients. Second, the Ardent Team is accountable for the advice and counsel that they provide. I know who I am dealing with, and who to go to when I have a question or problem, and I can get quick answers."

- Vice-President, Human Resources Custom Manufacturer




(204) 943-5658

(204) 947-1471

(866) 943-5658

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Unit 1, 20 St.Mary's Road       Winnipeg, MB       R2H 1H1      

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